Zefeq Soft Focus Powdery Floral full bottle Eau de Parfum, front view

The Atelier · Powdery Floral

Soft Focus سوفت فوكس

Name: Soft Focus
Brand: Zefeq
SKU: ZQ-01

Orris root is dried for three years before it can be distilled, and that patience is the whole scent. Violet petals sit over a powdered iris that stays close to the skin and never sharpens.

Iris Violet Orris

The three sizes

Original · 75 ml
Full bottle · the one you keep AED 215

Mini · 20 ml
Travel spray · three weeks of wear AED 95AED 57 40% off

Dot · 5 ml
Pocket spray · try it properly AED 45AED 27 40% off

Available across the GCC, UK, EU and US

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Collection: The Atelier
Family: Powdery Floral زهري بودري
Notes: Iris · Violet · Orris
Concentration: Eau de Parfum
Sizes: 75 ml · 20 ml Mini · 5 ml Dot
Longevity: 7–9 hours
Cap: Plum lacquer column, rose-gold ring
Made in: United Arab Emirates

On skin

How it wears

Close to the skin, slow to leave. Best in cool air and on people who do not want to be smelled from across a room.

Longevity: 7–9 hours
Concentration: Eau de Parfum
Dose: Two sprays at the pulse points

Zefeq Soft Focus Powdery Floral full bottle Eau de Parfum, cap removed view

Soft Focus · questions

What does Zefeq Soft Focus smell like?

Soft Focus is a powdery floral built on Iris, Violet, Orris. Orris root is dried for three years before it can be distilled, and that patience is the whole scent. Violet petals sit over a powdered iris that stays close to the skin and never sharpens.

Is Soft Focus for men or women?

Soft Focus is unisex, like all fifteen Zefeq fragrances. It is written as a powdery floral and not for a gender. Close to the skin, slow to leave. Best in cool air and on people who do not want to be smelled from across a room.

How long does Soft Focus last on skin?

7–9 hours on most skin, as a eau de parfum. Warm, dry weather shortens that and cool weather extends it. Two sprays at the pulse points is the right dose for the 75 ml bottle.

What does Soft Focus cost?

The 75 ml bottle is AED 215, and the 5 ml Dot AED 27. The small sizes hold the same eau de parfum as the full bottle, not a weaker version.